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The YIFAN crusher, sand maker innovation to achieve win-win

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Competitive market and the marketing of the mining machinery enterprises are also faced with severe challenges, from the spring 2012 competition in the marketplace, many companies try every means to break through the traditional promotional methods, and then from many angles, manylevel to improve product sales and brand influence. Homogenization problem has been plaguing the mining machinery industry, although many corporate brand in the industry, but can form a scale, the formation of the enterprise but only a handful of powerful brand influence. Foreign brands to enter the domestic market under tremendous pressure to compete to seize market share, domestic mining machinery enterprises how to break the homogenization of the low-price competition, it is very important to build the core competitiveness.

Competitive advantage usually there are several expressions, to ensure competitive prices, through cost leadership or differentiation within the industry, personalized products through innovation, to achieve high profits, or to occupy a specific niche through innovationmarket.Zhengzhou Yifan Machinery Co., Ltd. has always maintained that "when it comes to the ultimate goal of innovation, the innovation's ultimate goal is to produce more to meet market demand and even create market demand for products and services, the depth of exploration of successful innovation based on market demand."

Yifan Machinery has always been committed to the mine crushing and screening, sand maker and construction waste disposal equipment research and development, production, sales, after-sales, and focus on innovation and service, always focused on the pursuit to maximize customer value and achieve "win-win", and constantlyadvancing to the forefront of the industry chain. Yifan Machinery After nearly 14 years of the development process, while continuously improve market share and market acceptance of and strive to improve the international competitiveness of enterprises, and actively build consumer confidence and satisfaction "Yifan Machinery" Enterprises firmly to avoid the lower level, low efficiency and low efficiency of operating roads in the stability of traditional products at the same time, innovation and adjustment, and take the times Seize the Opportunity to technology innovation and development "of business management, has opened up a technological innovation and unswervingly "to development.

2011, by virtue of superior R & D force, winning the 10-year reputation of "China Famous Brand" up to 20 products, including the crusher, sand maker equipment, mobile crusher station, tracked mobile crusher, construction waster disposal equipment.Such as PP mobile crushing plant, construction waste disposal equipment, SMH hydraulic cone crusher, the SMG single-cylinder hydraulic cone crusher, PE jaw crusher, PF impact crusher etc., to become the vanguard of a well-deserved in the 2011 mining machinery enterprises, also occupies an important position in the international market has becomeChina's most important crushing equipment R & D and export base, the successful completion of an important economic task handed over to the motherland.



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